Under Musk, some fear Twitter's moderation progress could unravel (2024)

Brianna Wu knows firsthand how bad the harassment on Twitter can get. A software engineer and game developer, Wu was targeted with death and rape threats during GamerGate, an online harassment campaign against women in the gaming industry that started in 2014.

Wu, who has more than 100,000 Twitter followers and has used the platform throughout her career, said she consulted with the company’s trust and safety team in an unofficial, unpaid capacity from 2014 to late 2021.

Now, after years of working with the company on reducing hate speech and harassment, she said tech titan Elon Musk could undo the platform’s progress.

“I want Twitter to do well. I just have no faith that under Elon Musk that Twitter would continue to be a place where women, people of color or LGBT people could use it at all,” she said.

On Monday, Twitter announced that Musk would acquire the company for $44 billion and take it private.

Musk has declared himself a “free-speech absolutist” and has stated that he opposes most efforts to ban or moderate content on Twitter that go beyond what the law does to regulate speech, even though Twitter has devoted attention to curbing hate speech, harassment and misinformation on the platform.

Given Musk’s stance on the issue, Wu isn’t alone in her concerns.

Numerous experts, politicians and advocates, from Sen. Elizabeth Warren, D-Mass., to Adam Conner, vice president for technology policy at the Center for American Progress, are already starting conversations about how platform moderation could change with Musk at the helm, and what it could mean for society.

“Musk purchasing Twitter is dangerous for our democracy,” Warren said. “It means one billionaire decides how millions of people will have an opportunity to communicate with each other.”

What could be undone

Musk’s anti-censorship ideals could reverse years of policy progress at Twitter and allow harassment to flourish, according to Wu and other experts.

“Around 2014, it was really obvious that the way we were handling harassment and moderation policies wasn’t working across the tech industry,” Wu said. “The sense that I had at Twitter was that the trust and safety team was constantly running up against the business interests at Twitter.”

According to Wu, who is currently executive director of the progressive political fund Rebellion PAC, Twitter’s trust and safety team was more successful under founder Jack Dorsey’s leadership as CEO. Dorsey stepped down in November 2021. Del Harvey, who was Twitter’s vice president of trust and safety for 13 years, left her position a month earlier. Since they left, Wu said the company stopped reaching out to her.

“It became harder and harder for the trust and safety team to do their jobs and keep updating these policies through the Trump era,” Wu said. “We’ve seen a lot of progress made from about 2014 to 2018, and then it really dropped very precipitously to where these policies are hanging on by a thread today.”

Conner said he’s concerned that Twitter’s new owner could scare away the company’s remaining trust and safety experts.

“If this causes an exodus, that will be a real shame,” said Conner, who was Facebook’s first employee in Washington, D.C. “That will take years to rebuild, if it’s even possible.”

What Twitter could become

Experts warn that a move away from moderation could make Twitter a more inhospitable place.

Like Warren, Wu believes that loosening moderation on Twitter could be bad for democracy.

“I would posit to you that rape threats, death threats, doxxing — this is just not part of a healthy American conversation about where we need to go,” Wu said. “So I really worry that rather than heal these vast rifts in the American discourse, I think it’s going to make them even worse.”

Conner said that less moderation on the platform and more harassment and hate speech could have a chilling effect on people using Twitter, ultimately hurting free expression. “The rules are not just things to suppress speech but to allow speech from as many users as possible,” he said.

“Elon Musk will have to learn the hard way what everyone who has run Twitter has learned,” Conner said. “An unmoderated space is not one that functions for long.”

Kate Klonick, an assistant professor of law at St. John’s University and an expert on how social media platforms are governed, said it’s not clear to her how Musk will change the platform, despite his statements so far.

“If enough people there understand that having good online governance makes money for the site, that might sway him,” she said.

If Twitter does change, though, allowing more harassment and hate speech, it would be like a burger restaurant suddenly becoming vegetarian, she said.

“You have built a certain kind of customer base that expects a certain type of environment,” she said.

She said one possibility is that Twitter develops a “friends of Elon” culture that’s defined by Musk’s personal relationships and whims.

“We can expect more of that if you have all of the power housed with one person,” Klonick said.

Matt Perault, a professor and expert in tech policy at the University of North Carolina at Chapel Hill and a former Facebook employee, offered a more optimistic view on change at Twitter, saying that moving away from intense moderation would make Twitter stand out from the Big Tech crowd.

“He’s proposing an alternative,” he said. “And an alternative in the market will, I think, create competitive pressures.”

Kat Tenbarge

Kat Tenbarge is a tech and culture reporter for NBC News.

David Ingram

David Ingram is a tech reporter for NBC News.

Ben Goggin

Ben Goggin is the deputy tech editor for NBC News.

Sahil Kapur

contributed

.

Under Musk, some fear Twitter's moderation progress could unravel (2024)

FAQs

What did Elon Musk want to change about Twitter? ›

Elon Musk said it was an effort to improve how the platform, formerly Twitter, looks. Musk has now said in a subscriber-only post that he also plans to delete the numbers of replies, retweets and likes on posts shown in the timeline, leaving only "view count".

Why does Elon Musk want free speech on Twitter? ›

It's also a contrast to his own proclamations. Musk has described himself as a “free speech absolutist” and says he bought Twitter to create a space where “a wide range of beliefs can be debated in a healthy manner.” X didn't respond to requests for comment. On Slackgate, the law is on his side.

What effect has Elon Musk had on Twitter? ›

Since the acquisition, Musk and X have faced a number of lawsuits, slashed 80% of Twitter's workforce, and overhauled the platform in a number of ways. And though the company has aimed to become profitable in 2024, Musk has also publicly said the company has struggled mightily with a drop in advertising revenue.

What has Musk said about Twitter? ›

“Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated,” Musk said in an April 2022 post, adding hearts, stars and rocket emojis to highlight the statement.

What is the reason for Elon Musk taking over Twitter? ›

In a TED interview, Musk said he aimed to make Twitter a "platform for free speech around the globe", hailing free speech as a "societal imperative for a functioning democracy" and insisting that he had not made the offer to increase his wealth.

What is Elon Musk's goal for Twitter? ›

Elon Musk made his case Monday evening for tossing the Twitter brand aside to chase his vision for a superapp called X. His lofty goal is to make the site a finance hub as well as a social platform. “In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world.

Why is Elon Musk charging people for Twitter? ›

Topline. X owner Elon Musk suggested Monday new users on the social network formerly known as Twitter will need to pay a small fee to use basic functions on the platform—a change he says is needed to combat a bot problem that has plagued the site for years.

Does the First Amendment apply to Twitter? ›

Professor Strossen underscores that the protections granted by the First Amendment apply solely to government infringements on free speech and do not extend to privately-owned entities such as Facebook and Twitter.

Why is Elon Musk so interested in Twitter? ›

Musk takes control of the digital town square

He has argued with characteristic bombast that Twitter, and his bid to own it, “is extremely important to the future of civilization” because the world needs an “inclusive” digital town square that abides by free-speech principles.

Who is the owner of Twitter in 2024? ›

Jack Dorsey founded Twitter in 2006 with Evan Williams and Biz Stone. It was purchased by Elon Musk in 2023 for $44 billion, who later renamed it X.

Who owns Twitter now? ›

The service is owned by the American company X Corp., which was established to succeed the prior owner Twitter, Inc. in March 2023 following the October 2022 acquisition of Twitter by Elon Musk for US$44 billion. Musk stated that his goal with the acquisition was to promote free speech on the platform.

Is Elon Musk a US citizen? ›

For a long time Mr Musk, who became a US citizen in 2002, resisted efforts to label his politics - calling himself "half-Democrat, half-Republican", "politically moderate" and "independent".

What is Elon Musk trying to do to Twitter? ›

Elon Musk initiated the acquisition of Twitter, Inc. on April 14, 2022, and completed it on October 28, 2022. His goal was to transform Twitter into X, an all-encompassing app inspired by WeChat.

Who is Elon Musk? ›

Elon Musk is a South African-born American industrial engineer, entrepreneur, who co-founded Paypal and founded aerospace transportation services company SpaceX.

How has Twitter impacted society? ›

Results revealed that Twitter use is related to decreases in well-being, and increases in political polarization, outrage, and sense of belonging over the course of the following 30 minutes. Effect sizes were comparable to the effect of social interactions on well-being.

How is Twitter doing financially? ›

Twitter generated $3.4 billion revenue in 2023, a 22% decrease on 2022 figures.

Is Twitter losing users? ›

Twitter will lose more users in the US than in any of the countries we track. It will lose 3.6 million in 2023, a drop of 6.3% over 2022.

Who owns Twitter before Elon Musk? ›

Who owned Twitter before Elon Musk? Jack Dorsey, along with Noah Glass, Biz Stone, and Evan Williams, launched Twitter in 2006.

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